ProWine ASIA 2016 Post Show Review

ProWine ASIA 2016, the newest addition to the ProWein World series of international trade fairs for wines and spirits, concluded on a high note in Singapore.

8,456 attendees from 54 countries, including trade visitors, exhibiting staff, masterclass and seminar speakers and delegates, filled the show floor at the 4-day trade event held from 12 – 15 April 2016 at Singapore Expo, Hall 10. Business discussions and valuable connections were made between attendees, and buyers were able to source from a wide array of wines & spirits offered by international exhibitors for the flourishing Southeast Asian market.


International Showcase of Wines and Spirits

258 established wine producers and distributors from 30 countries participated in the inaugural ProWine ASIA 2016 and showcased their latest and best-selling varietals and labels. This includes a strong line-up of 15 group pavilions from 11 countries, namely Australia, Austria, Canada, Chile, France, Hungary, Italy, Portugal, Singapore, South Africa and Spain.


Exhibitor’s Testimonials

“I believe that Singapore is a strong hub for wines and spirits in this region and a great market to launch our products in, as a starting point to increasingly bring them to more countries here. At ProWine ASIA, we were able to showcase our products for the first time to many potential Asian distributors and buyers. We will most definitely take part again if we can, at the next ProWine ASIA trade show!”
Hanspeter W. Stutz
Grand Pré Wines Limited

“At the 4-day trade fair, we had more than 100 companies who expressed interest in our wines and 35 companies were extremely good leads with great business potential. We are already closing deals with clients from Australia and Hong Kong. In the next 6 months, we expect to have 5 – 7 newly appointed distributors. We also appreciated the unexpected visits from our customers in Japan and Taiwan. The quality and genuine interest of the visitors were remarkable. Thanks so much for the success at ProWine ASIA 2016!”
Ricardo Aleixo
Managing Director
Real Cave do Cedro

“I want to bring my special Rosolo wines made from dried grapes to the world, and Singapore was an essential stop for me as it is the gateway to Southeast Asia. Now is an opportune moment for me to target Singapore and the surrounding countries in this region.”
Franz Jägersberger
Weingut JbN

Rewarding Experience for Visitors

Trade visitors from Australia, China, Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam and many other countries had a fulfilling time at ProWine ASIA 2016. Besides getting to meet new potential suppliers, they also had the chance to taste a wide range of wines and spirits, as well as exchanged notes with fellow wine enthusiasts on the latest drinking trends.

“This is my first visit. Though the show is not as big as compared to the shows that I’ve visited in Europe, I managed to find new suppliers from Australia (in the Margaret River area) which I was not able to find in other shows. I will definitely be bringing a bigger team the next time as we are also into spirits and other beverages.”
Leong Keng Mun
Managing Director
Nam Lee Cheong Sdn Bhd

Well-Attended Masterclasses and Seminars

Many took the opportunity to learn more about wines and spirits through a series of masterclasses and seminars conducted by best experts in the industry. The sessions include:

  • Wine & Spirit Education Trust (WSET) - The Language of Wine: A Systematic Approach to Tasting / A World of Sherry
  • Institute of Masters of Wine Information Session
  • Explore Award-Winning Wines from Around the World with Decanter
  • Robert Parker's Wine Advocate - Austrian and Cool Climate Wine Quality Seminar / Benchmark Tasting Seminar
  • Explore the Quality Emotions with Italian Wines - Discover many facets of Sangiovese / Explore the wines of Sicily and Sardegna / Be surprised by the wines of the Veneto
  • Sake Basics & Beyond and Sake & Food Pairing Masterclass
  • Wines from Spain Tasting
  • Austrian Wine Tasting
  • Wine Tourism As a Marketing Tool of Evolving Winemaking in Ukraine, Georgia, Moldova. Practice of Developing the Wine Route Maps in Digital Projects


“It was a very informative masterclass session for me. I got the opportunity to be introduced to and taste lesser known wines from the Sicily and Sardegna region, and expand my knowledge towards Italian wines. The session covered the history and production of the wines, and its distinct characteristics and taste notes, which I truly appreciated.”
Michael Gontana
General Manager
PT Sarindo Makmur Sejahtera


First-in-Asia Champagne Lounge

The first-ever Champagne Lounge in Asia was highly well-received and attracted many trade buyers with its exclusive and inviting ambience. Visitors were treated to an array of more than 25 different types of champagne – many of which were unique ‘first-in-Asia’ labels, by renowned champagne producers. In addition, oenologists were also present to provide professional advice on selecting and appreciating champagnes.


“The Champagne Lounge is an interesting concept. Being in-charge of making recommendations to my purchasing department on the wines to stock for our private club members, the Lounge allowed me to discover and taste the various types of champagne all at one place. The unique champagne liqueur and a few quality Rosé champagnes that I got to sample are some of my picks.”
Samuel Tse
Service Director
The American Club

The Organisers would like to thank all trade visitors, exhibitors, press members, masterclasses and seminars speakers and delegates, as well as supporting organisations for the strong support in making the inaugural ProWine ASIA 2016 a success.

ProWine ASIA 2017 will return from
8 - 11 May 2017 at
Hong Kong Convention and Exhibition Centre, Hall 3G.

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